ALLINEA
ODOURAZE
POLLUOUT® DETOX
ALLINEA
The appearance of one’s hair is one of the few things that one can change from time to time, whether it be colouring, cutting or straightening. Straight hair has and remains a sought-after look, however what has changed is the methodology of straightening.
The market is showing a shift from permanent straightening methods which can often be quite harsh on the hair to more naturally derived alternatives which offer performance and safety.
The focus is therefore falling on alignment and frizz control and the enhancement of natural beauty. Allinea works on the cortex of the hair, which is the intermediate layer, where chemical transformations that result in straightening and curling take place.
To make the hair more aligned, and with less volume, it is necessary to increase the internal radius of curvature of the hair. Allinea achieves this by temporarily changing the configuration of the keratin structure in a process known as temporary realignment.
Benefits
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CO2 supercritical plant-based extract with soothing and thermal antiaging properties.
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Stimulates activity of natural skin antioxidant defence.
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Increase the production of extracellular matrix and restores the cutaneous barrier.
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Helps control temperature and microcirculation of the skin when submitted to aggression.
ODOURAZE
According to the experts at Fragrance Oils controlling body malodours through fragrance can have a positive effect on consumer wellbeing by helping to build self-esteem. Odouraze Personal tackles malodours through the use of cosmetic and personal care products covering all areas of the body and can be used in hair care, body care, deodorant, and intimate care products.
POLLUOUT® DETOX
There is an increased appreciation that one’s scalp and hair is a reflection of general health, especially when there are more obvious signs such as breakage, opacity, or flaking. However, interaction with the environment can also have an effect. For this reason, the term “detox” has been used for promoting the cleaning and recovery of the hair fibre and scalp, eliminating or reducing impurities that can silently damage hair.
Scalp skinification embraces health from the root by increasing consumer conscience and education about hair follicles and their conditions. People are more aware of the benefits of skin care when it comes to the scalp, focusing on hydration, relief, or detoxification
Polluout® Detox is a cosmetic hair care active with detoxification properties to restore hair’s health and well-being from root to tip. It is designed to remove harmful particles and interferences from hair and scalp, such as calcium, magnesium, copper, and other pollutants, and improve shine, combability, and treatment effectiveness, as well as protecting the hair’s DNA and revitalizing it from the source.
Benefits
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• Removal of the greenish effect on the hair from exposure to pool water;
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• Maintenance of the hair's natural shine;
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• Better efficiency in the deposition of oxidative dyes;
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• Improves the efficiency of hair treatments;
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• Stronger and more resistant hair;
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• Improved hair cleanliness, removing pollution particles;
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• Scalp soothing action.