The Pantone colour of the year for 2022 has been named as VERY PERI, a NEW blue shade, which has been described as colour whose courageous presence encourages personal inventiveness and creativity.
Very Peri is a dynamic periwinkle blue hue with a vivifying violet red undertone. According to Pantone, it blends faithfulness and constancy of blue with the energy and excitement of red, creating a happy and warm hue that introduces an empowering mix of newness.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
It rekindles a gratitude for some of the qualities that blue represents complemented by a new perspective that resonates with today.
“We are living in transformative times and Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
Veri Peri in cosmetics
Pantone predicts you will see this dramatic colour as matte or glittery eyes, nails, and hair. It will provide elegant finishes with a futuristic appeal. Very Peri offers a warm vibe that suits a culture living in the throes of a life-changing pandemic.
Focus on the Eyes
You can make the most out of the shade by adding a gloss effect, shimmer, or glitter to any eye look.
Focus on the Lips
Very Peri in a Matte or glossy lipstick will look striking.
Focus on the Nails
Veri Peri inspires bright purples or more pastel shades for nails.